Great discussion on Personas over at Signal vs. Noise
Posted by ~Ray @ 2008-09-28 02:47:57
We don’t use personas. We use ourselves. I believe personas lead to a false sense of understanding at the deepest most critical levels.[…]I’ve never been a big believer in Personas. They’re artificial abstract and fictitious. I don’t think you can build a great product for a person that doesn’t exist.
As you’d expect there was a bit of a backlash in the comments thread. It makes interesting reading not because it gives 37signals a bashing but because it clearly articulates some common misunderstandings of Personas and explains how they are do by e g.
Personas are “baseless fictions” (Actually they are the synthesis of your research findings)
Personas don’t get frustrated or express opinions (Ok they don’t really exist but they are used to simulate exactly this kind of user feedback to help making create by mental act decisions)
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That'll be me. Harry Brignull. I'm User Experience Consultant at in Brighton (UK). My work involves making experiences by blending User Research. Interaction create by mental act and UCD process consultancy. In the past few years I've consulted for Nokia. British Airways. Vodafone. O2. AOL and many others.[ADVERTHERE]Related article:
http://www.90percentofeverything.com/2007/11/08/great-discussion-on-personas-over-at-signal-vs-noise/
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